INTRODUCTION

Horseferry Coaches ("Horseferry Coaches") recognise that the Personal Data it receives is held in a position of trust. Horseferry Coaches seeks to fulfil that trust by following the principles regarding the protection of Personal Data set forth in this Notice. This Privacy Notice ("Notice") explains how and why Horseferry Coaches collects, stores, uses, and shares Personal Data (including Personal Information) when you use our services or visit our websites and applications. This Notice is meant to help you understand your privacy rights and choices.

Note: If you submit a quote to us or contact us via our website, we will not use your data for marketing purposes. In the future, we may choose to begin such marketing activities and relevant opt-in forms will appear on our website. Any person who has not opted into such marketing activities will not be contacted and their data will not be stored for this reason. We only store data of visitors to our website through cookies or to provide a quotation. Should you wish to understand more about how we use your data, please read the below Privacy Policy or email us at info@horseferrycoaches.com.

WHAT TYPES OF PERSONAL DATA WE COLLECT

We may collect the following categories and types of Personal Data, depending on what product or service you use:

Contact information: name, email address, mailing address, phone number and other information related to any quote or journey you choose to provide us with.

Other identifying information: IP address

Internet or other electronic activity: browsing and click history, including information about how you navigate our websites as described in our Cookie Statement;

HOW WE COLLECT PERSONAL DATA

Horseferry Coaches collects Personal Data in a variety of ways depending on how you interact with us:

We collect Personal Data directly from you.  This includes Personal Data that you communicate to us through direct interactions with Horseferry Coaches, through our services, requesting a quotation, sending an email, calling us, our websites, etc. For example, we collect data you provide to us when you request a quote. This data is the minimum required for us to provide an accurate quotation for your journey. When you provide this data to us, you do so willingly via filling out an online form, emailing us or consenting to our cookie policy.

We collect Personal Data automatically. We collect certain information about your interactions with our websites, platforms, applications and services through certain technologies, such as cookies.  For more information about this type of data collection and your choices, please see our Cookie Statement.

We collect Personal Data in accordance with applicable law from available public sources.

We collect Personal Data from third parties. We collect certain Personal Data from service providers and business partners. We receive this Personal Data from third parties that are authorized to do so as specified by their own privacy and data protection policies or in accordance with the law. For example, this data may be collected for soliciting consumer reviews of products.

WHY WE COLLECT PERSONAL DATA

Horseferry Coaches collects your Personal Data for the following purposes: To allow us to communicate with you: to respond to your requests for a quote, provide support for services, provide you with important updates, administrative information;

To provide you access to: our online services, applications and platforms, and to manage your online accounts;

To allow us to identify or authenticate you: to allow you to book a journey or trip with us;

To process payments from you and facilitate future payments;

To improve and develop our products and services: identify usage trends, understand how you and your device interacts with our services, determine the effectiveness of our promotional campaigns;

To personalise your experience when using our services: ensure that our services are presented in the way that best suits you and present you products and offers tailored to you;

To comply with legal or regulatory obligations that apply to Horseferry Coaches;

To respond to legal requests from administrative or judicial authorities, in accordance with applicable laws, comply with a subpoena, or legal process;

For security and to protect our rights and interests: for fraud monitoring and prevention, to maintain the security of our services and operations, protect the rights, privacy, safety or property of Horseferry Coaches or third parties, and to allow us to pursue available remedies or limit the damages that we may incur, as necessary.

OUR LEGAL BASES FOR COLLECTING PERSONAL DATA

Horseferry Coaches will generally process your Personal Data on one of the following legal bases:

Your consent: where you have expressed your approval of Horseferry Coach’s processing of your Personal Data. By requesting a quote, you approve of us holding your data for a reasonable amount of time to ensure we can provide you with our coach or executive vehicle hire services.

Contractual relationship between you and Horseferry Coaches: in this instance, the processing of your Personal Data is necessary for the provision of services you have requested; this means that if you do not wish Horseferry Coaches to process your Personal Data in that context, Horseferry Coaches will not be able to provide the services you requested.

Legitimate interest: where the processing is necessary for our legitimate interests.

SHARING AND DISCLOSING DATA

We may share Personal Data with:

Our subsidiaries and affiliates: where allowed and consistent with legal requirements;

Third-party analytics and advertising partners: through our use of cookies and with your consent as explained in our Cookie Statement, internet or other electronic network activity for the purposes of payment processing, customer relationship management, consulting, email communications, product feedback and helpdesk services;

A governmental agency or representative: for mandatory reporting including tax reporting, or other regulatory reporting requirements;  

Regulators, courts or third parties in order to comply with any court order, law or legal process, including to respond to a legitimate government request, or to protect your safety or the safety of others;

Data security providers, law firms, law enforcement agencies, data protection authorities: in the case of a suspected data breach, to communicate with outside parties, such as experts in data breach detection or relevant government authorities, as necessary;

Google: We use Google services, including Google Ads and Google Analytics, that use cookies and similar technologies to collect and analyse data about the use of this website or mobile application, to compile reports on activity and trends, and to personalize ads. You can learn more about Google's privacy practices by visiting: https://policies.google.com/technologies/partner-sites.

STORING PERSONAL DATA

We will securely store your Personal Data only for as long as necessary for the purposes described above, as required by law, and for the exercise or defense of any legal claims. After your data is deemed unnecessary to store given the terms above, we will remove your data from our systems.

SAFEGUARDING PERSONAL DATA

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us.   While we make efforts to protect our information systems, no website, mobile application, computer system, or transmission of information over the internet or any other public network can be guaranteed to be 100% secure.  We encourage you to use caution when using the internet.

YOUR RIGHTS UNDER THE GDPR

If you are within the EEA or the UK this section provides additional information applicable to you.  Horseferry Coaches is the controller with respect to your Personal Data.   You can contact us by email at info@horseferrycoaches.com or by phone.

You have the following rights under the GDPR:

The right to be provided with a copy of your Personal Data (right of access).

The right to request that we correct your Personal Data if it is inaccurate, incomplete or out of date.

The right to have your Personal Data deleted in certain circumstances.

The right to require us to restrict processing of your Personal Data in certain circumstances (e.g. if you contest the accuracy of the data).

In certain circumstances, you have the right to receive the Personal Data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party (right of data portability).

You have the right to object to our processing of your Personal Data at any time if your Personal Data is  being processed for direct marketing (including profiling); and in certain other situations you may object to our continued processing of your Personal Data (e.g. processing carried out for the purpose of our legitimate interests).

You have the right to withdraw your consent at any time to processing that is based on your consent.

To exercise any of these rights, please contact us by email at info@horseferrycoaches.com. Proof of identification may be required as a security measure prior to fulfilling any requests.

Additionally, you always have the right not to share any of your Personal Data with Horseferry Coaches.

Furthermore, you have the right to opt-in to receive newsletters, announcements, or other communications and/or services from us. If you change your mind, you have the right to opt-out from continuing to receive these items. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages (e.g. responding to a quote request, etc.), from which you cannot opt-out.

We encourage you to contact us so we can address any privacy concern you may have. But you have the right to submit a complaint with your local Data Protection Authority regarding how Horseferry Coaches is processing your Personal Data.

CHILDREN'S PRIVACY

We are especially committed to protecting the privacy of children who may visit our websites or use our services. We do not knowingly solicit Personal Data from, or market to, children. If a parent or guardian becomes aware that their child has provided us with Personal Data, they may exercise their privacy rights by emailing us at info@horseferrycoaches.com and requesting us to remove all personal data held.

LINKS TO THIRD PARTY WEBSITES

Our websites may have links to third party websites and content. We do not control those websites or content and are not responsible for the third party’s privacy practices. We encourage you to read their privacy policies to understand how they use your information.

CHANGES TO THIS NOTICE

Any change to this Notice will be effective immediately. We encourage you to stay informed about our privacy and cookie practices by reviewing the Notice whenever you interact with us. In certain cases, we may provide you with additional notice of changes to this Notice. We will not treat your Personal Data collected under a previous version of the Notice in a materially different manner without first receiving your consent. Any change to this Notice will be effective immediately.

CONTACT US

If you have any questions about this Notice or our privacy practices please contact us at info@horseferrycoaches.com